Step 1: Define Your Content Pillars
Your content pillars are the three to five core themes you return to again and again. They make your brand recognizable and keep you from posting at random. For example:
a wellness or therapy brand might focus on: tips and insights, client wins, personal stories, and common FAQs.
A pet-based business could post about: product benefits, educational topics, day-in-the-life moments, and customer photos.
A boutique hotel might emphasize: rooms and amenities, local attractions, guest experiences, and behind-the-scenes details.
Ask yourself:
What do I want to be known for?
What does my ideal customer care about most?
Start small three or four pillars is plenty to keep your content focused and fresh.
Step 2: Pick a Realistic Posting Rhythm
Consistency matters more than frequency. Choose a schedule you can sustain even during your busiest weeks.
A simple rhythm could be:
Three posts per week on your main platform (Instagram, LinkedIn, or TikTok).
One email newsletter each month—or every other month if that’s easier.
A few minutes of engagement every day instead of one long session once a week.
If Pinterest is part of your mix, try posting five pins three times a week. The goal is to keep a steady pace so your audience sees you as reliable.
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Step 3: Batch Your Content
Batching means creating multiple posts in one sitting instead of scrambling daily. It saves time and keeps your voice consistent.
Here’s a simple workflow:
Choose one of your content pillars.
Brainstorm five to seven post ideas that fit that theme.
Write all your captions in one go.
Dedicate one focused day to film or edit everything.
For example, if your pillar is “Client Education,” you might create posts like:
“Three mistakes I see all the time.”
“One thing I wish everyone understood.”
“Here’s how we do things differently.”
Batching reduces decision fatigue typically the number-one reason people stop posting.
Step 4: Create a Monthly Content Grid
Think of each week in the month as having its own focus.
Week 1: Share an educational post, such as a carousel breaking down a common mistake or a short video tip.
Week 2: Post something personal—why you started, what you’ve learned, or a behind-the-scenes clip.
Week 3: Highlight social proof, like a testimonial, review, or before-and-after example.
Week 4: Share an offer or service spotlight with a clear call to action.
Writing this out on paper, in Notion, or Google Sheets helps you see what’s done, what’s next, and what needs attention.
Need Help Getting Started?
Your social media plan doesn’t have to be complicated, it just has to be repeatable.
At Zema Marketing, we design done-for-you content systems that make posting easy, strategic, and authentic to your brand.
👉 Click here to connect and let’s build your content system together.
Until next time,
